There are a few things I have found that motivate this type of student.
Does your reluctant reader have a limited attention span? If so, he or she may be overwhelmed if there are too many words on a page. Try books like graphic novels or non-fiction books. These books have small reading areas with clear start-stop places. This makes these types of books more motivating to read. Eventually the reluctant reader reads so many of these that his or her fluency skills improves, builds stamina, and graduates to chapter books
Magazines are another good strategy to use with reluctant readers. Magazines work the same way as graphic novels and non-fiction books. Magazines do not overwhelm students with short attention spans. Magazines are also an easy literacy center to set up. Plus, I have a free sample for you.
FREE Reading Response printables.
Do you follow my Facebook page? I have been choosing teachers to send boxes of books that are already taped and leveled.